I build creative systems that scale growth. Strategy, production leadership and AI-native execution.
Creative Production Lead / Performance Creative Strategist with a background in full-cycle video production and mobile app growth. I connect business goals, audience insights and performance data with clear creative priorities, strong production workflows, cross-functional teams and scalable AI systems.
Roman Chepkasov
Creative Production Lead based in Serbia. Performance strategy, mobile apps, production systems, project-based team leadership and AI automation.
Business objective
Growth target, product priority, audience problem and funnel constraint.
Creative strategy
Research, performance signals, hypotheses, angles and testing roadmap.
Production system
Priorities, formats, briefs, ownership, timelines and quality standards.
Team & partners
Designers, editors, creators, crews, freelancers and external production.
Learn & scale
Review results, identify patterns, iterate winners and improve the system.
From individual creatives to a growth system.
My value is not limited to writing scripts or managing individual assets. I can define what a creative team should test, connect decisions to business and performance signals, organize the people and production behind the roadmap, and build a learning system that makes every next cycle stronger.
Business-first creative direction
Turn product priorities, audience research, competitor patterns and performance data into hypotheses, angles, formats and a clear testing roadmap — with explicit reasoning behind every production task.
Ownership without chaos
Set priorities, scope the work, choose the right production approach, coordinate internal and external specialists, maintain the quality bar and keep delivery aligned with real business needs.
Scale through learning and automation
Build reusable knowledge, feedback loops, localization flows, AI-assisted pipelines and internal tools so the team can test more ideas without turning volume into random output.
Leadership built in production, not only in titles.
My management background combines founding and running a project-based video production with leading cross-functional creative workflows in performance teams. I have owned client problems, staffing choices, budgets, deadlines, production quality, team enablement and the final business-facing result.
Project-based teams of 7+
Built and led cross-functional crews including camera operators, lighting specialists, casting, editors and other production partners. Selected people based on task fit, quality, budget and availability.
End-to-end accountability
Translated client and marketing problems into creative solutions, scopes and production plans; coordinated parallel workstreams and remained accountable for communication, timelines, budget and delivery.
Raise the team’s capability
Introduced AI tools and workflows, trained teammates, created reusable production helpers and improved the way creative ideas move from research and briefs to finished assets and iterations.
Production ownership meets mobile performance.
A career path from founding a video production to building performance creative directions, AI workflows and scalable production systems for mobile products.
Creative strategy, AI workflows and production systems for mobile growth.
Owned creative directions from audience and product insights through concepts, scripts, briefs, production, localization, performance review and iteration across UGC, AI-UGC, motion, static and video formats.
End-to-end live-action performance production inside a startup.
Led live creative work for a family-safety mobile app — from identifying the user pain and shaping the performance angle to scripts, shooting, editing, delivery and fast testing-oriented iterations.
Built client solutions and led project-based teams of 7+ specialists.
Founded and ran a full-cycle video production. Owned client discovery, translated marketing problems into creative and production solutions, assembled the right crew for each project and managed delivery end-to-end.
The output behind the system.
Performance creatives across AI-UGC, live UGC, motion, AI animation, videobanners and music-led concepts — showing the range of formats, production approaches and testing logic I can direct and scale.
AI-UGC / Avatar Creative
AI-assisted UGC format with an avatar-led performance angle, fast hook and mobile-app ad structure.
Live UGC / Native Ad
Creator-style video built around a relatable user situation, direct pain and clear product promise.
Motion Creative / Product Story
Animated creative focused on product mechanics, clear visual explanation and retention-oriented value.
AI Animation / Concept Video
AI-generated animation for rapid testing of emotional angles, visual metaphors and storytelling ideas.
Videobanner / Performance Format
Short paid-social format with a compressed message, clear visual hook and fast product association.
AI Song Creative / Music-led Ad
A concept combining AI music, editing and performance-ad logic to create a distinctive testing angle.
AI as team infrastructure, not a demo.
I have worked with AI coding and automation for 2+ years — connecting tools, APIs, databases and custom scripts to reduce repetitive work, improve consistency and give creative teams more time for high-value decisions.
Internal systems for creative production
Lightweight services and automation layers for tasks that usually consume producer, designer and editor time: localization, subtitles, asset preparation, prompt systems, script variations, content indexes, analytics helpers, quality checks and production dashboards.
What I can systematize
Practical infrastructure for a faster and more predictable creative function.
How I would run a creative function.
The goal is not to produce the maximum number of files. It is to create a predictable system where the team understands priorities, quality is protected, results become reusable knowledge and creative work contributes to growth.
Roadmap before task volume
Translate business goals into a balanced portfolio of new hypotheses, iterations of proven winners, format exploration and production commitments the team can realistically deliver.
Clear ownership and useful feedback
Match people and production approaches to the task, give context instead of vague directions, remove blockers early and evaluate work against the hypothesis, audience and intended result.
Every test improves the system
Review performance with UA and product stakeholders, separate signal from noise, document learnings, scale effective patterns and use losses to sharpen the next round of hypotheses.
Creative brain. Production ownership. Business impact.
I combine storytelling and visual judgment with performance marketing, entrepreneurial production experience and hands-on AI/coding skills.
My trajectory
I started with screenwriting and dramaturgy, then founded a full-cycle video production in Moscow,
where I learned to own the client problem, assemble project teams, balance creative ambition with budget
and deliver under real commercial deadlines.
I later moved into mobile app performance marketing and added a deeper understanding of audience triggers,
testing cycles, creative analysis, localization, AI production and automation. My next step is to combine
these two backgrounds in a lead role with responsibility for creative strategy, people, systems and growth.
Looking for a lead who can connect creative strategy, production and growth?
Open to Creative Production Lead, Head of Creative Production, Performance Creative Lead and Creative Strategy Lead roles in mobile apps and digital products.